The joint venture, a 50/50 global partnership between Diageo and Diddy’s Combs Wine & Spirits, builds on the strategic alliance formed by Diageo and Combs Enterprises to develop and grow the Cîroc ultra-premium vodka brand.

Diddy is hoping to replicate the success he has had with Cîroc. Since 2007, the vodka has grown from 50,000 cases a year into a nearly 2 million case brand. The DeLeón joint venture will benefit from Diageo’s distribution, supply chain, and marketing, as well as Diddy’s access to influencers.

“Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio,” said Diddy. “DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights.”


Serena Williams Wins French Open 2013 Title


Serena Williams won her 16th Grand Slam title and her first French Open championship since 2002 when she beat familiar foil Maria Sharapova 6-4, 6-4 on today.


adidas Basketball Unveils 2013 NBA All-Star Uniforms


Inspired by Houston’s rich aeronautical history and the speed of the jet planes that dot its skies, the uniforms’ eye-catching impact camo pattern evokes the world’s fastest fleet of aircraft with the classic silhouette of a basketball net. Additionally, the uniforms feature specially-engineered mesh to provide maximum mobility and breathability, adidas iconic three-stripe design flanking the side of both the jersey and shorts, and uniform lettering and numbers that are inspired by the stenciled style on jet planes. Players will take to the court in black-and-white aviator-style NBA All-Star warm-ups featuring metal zippers made with a similar anodized finish used on airplanes. Each player’s jacket will be customized to represent individual career accomplishments such as NBA All-Star Game appearances, All-Star MVP awards and NBA titles



Isfjord Vodka + Gin

It’s one thing to drink wine that’s been aged for decades, and quite another to drink a spirit born from water that dates back millennia. Isfjord Vodka + Gin ($TBA) are hand-distilled five times with the world’s purest natural water — sourced from the fjord of Ilulissat in Greenland — and mixed with juniper berries, bergamot, orange, angelica root, and cardemom in the case of the gin, and fine blonde wheat in the case of the vodka. Enjoy every drink like it’s your last, since there’s only so many icecaps left to melt.


Imperia vodka limited-edition Swarovski Crystal Crown version

Authentic liquor can only be valued by a veteran connoisseur. This fascination of expensive liquor is seen because of the content, and sometimes even because of the pricey bottles. We have earlier covered blingy bottles like OVAL Swarovski Crystal studded bottle, D’Amalfi Limoncello Supreme liquor or Lordanov Vodka Swarovski Crystal bottle, the list is endless and to enhance this list, luxury brand Russian Standard Imperia has rolled out a limited-edition Swarovski Crystal Crown version bottle Imperia.
The Swarovski Crystal Crown Edition will be limited in number with just 20,000 and will be available from August in selected high-end hotels, international airports and premium specialist retailers. The bottle is adorned with decked out in 24 Swarovski crystal beads that are extracted from Ural Mountains which is a major source of many of Russia’s precious stones and natural resources.
This Russian luxury bottle is inspired from the hats that Russian high heads use to wear in gone era. As stated by Russian Standard commercial director Walter Kooijman, “We are proud to present the Imperia Crystal Crown Edition, a 21st-century revisit of the time-honored tradition of vodka heritage, and the imperial luxury which drives us to ultimate perfection”. The brand was introduced in 1998 with Russian Standard Original by founder Roustam Tariko and claims to be the global leader in authentic Russian premium Vodka.

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