French beauty brand Guerlain has released a short film exploring the inspiration behind its iconic Shalimar fragrance. The video stars Natalia Vodianova in the role of an Indian princess.
When creating the Shalimar fragrance in the early 1920s, Jacques Guerlain drew inspiration from the legendary love affair between a princess, Mumtaz Mahal, and the emperor Shah Jahan. As a testament of his devotion upon the death of his wife, he built the most splendid of tombs: the Taj Mahal.
This legend is at the heart of the new short film directed by French filmmaker Bruno Aveillan, who has also directed a much-buzzed about short film for Cartier in 2012, L’Odyssée de Cartier.
The Guerlain film depicts Natalia Vodianova as a sublime princess languishing in the Shalimar Gardens. The supermodel alternates between sensual scenes of royal luxury, in which she is barely clothed, and touching scenes of tenderness, in which she wears a delicate and flowing sari with gold embroidery.
The end of the short film shows the princess floating across a lake in a lovely boat. The music stops, and the Taj Mahal rises majestically from the still waters.
Brazilian model Lais Ribeiro is featured in the Tom Ford “Sahara Noir” fragrance campaign, photographed by Tom Ford, make up by Charlotte Tilbury and hair by Orlando Pita. The exclusive scent will be released next month in the Middle East and contains sweet oasis grasses, bitter orange, cinnamon, Egyptian jamine and Moroccan rose.
“Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage,” – Tom Ford.
On January 19th, 2013 Yohji Yamamoto and adidas celebrate ten years of Y-3 with the introduction of Y-3’s first men’s fragrance, entitled Black Label, during Men’s Fashion Week in Paris.
“The fragrance opens with a masculine sparkling accord of cardamom and elemi associated with a modern touch of Tagete. The heart reveals an elegant mix of Virginian Cedar Wood and Lavandin supported by the sensual warmth of black pepper.
The wake releases the captivating power of Patchouli, Vetiver and Tonka Bean which gives the fragrance its unique character.”
Black Label will come in a 75ml bottle retailing for approximately EUR 95, and will debut in February this year.